Make It Clear

There are three reasons why someone doesn’t buy what you’re selling.

  1. It’s not clear what you do. 
  2. They can’t figure out how it will help them. 
  3. They don’t know how to buy it. 

When you can clearly say how you solve a problem, how your solution will help your customer have a better life, and how they can buy it, your sales and word-of-mouth promotion will explode.

After millions of years of evolution, the human brain is wired to save energy. So much so, it will tune out when information becomes too complicated, or too confusing to understand. “Customers don’t tend to buy the best products and services – they buy the products and services that are easiest to understand.” Don Miller.

How to Make It Clear.

From the time we wake up, to the time we go to bed; our days are filled with potential problems that need to be solved. Your business or service offers a solution to someone’s problem. If you can answer the question: What problem do we solve – in seven words or less – you are on your way to a new customer!

Problem: I’m always late in the morning. Solution: NEVER BE LATE – Alarm App For the Heavy Sleeper.

Problem: Too many things to do in the day: Solution: Passion Planner – Getting Your Goals in Order.

Problem: The dog needs exercise: Solution: We Walk Dogs – Personal Dog Walking Service.

Problem: Coffee at the office is terrible. Solution: COFFEE that Makes Office Life Better – For the Cubicle Connoisseur.

Problem: I can’t exercise when I’m travelling: Solution: YOGA on the GO. – When you just can’t get to the gym.

Most business leaders are too close to their product, or service to be able to say what they do simply, and clearly. This is a critical mistake. It will literally destroy your business. At Master Your Message, we use a simple framework that clarifies your message. Whether you are business to business, or business to customer – if your business is missing this first step, you’ll be losing leads and sales at an alarming rate.

Every product or service created solves some type of problem. Let us guide you through our proven BrandScript process to clarify your message, let your customers know how you help them, and get them buying from you – and NOT your competitor!